Online Advertising Campaign and Marketing Services
An Online
Marketing Campaign consists of sponsored listings in industry and location
specific websites and directories. If your site is listed in some choice
highly trafficked directories that deal with what you have to offer and where
you offer it, your site could easily double, triple and more in qualified
traffic. Knowing which ones you should advertise in and where it should be
located is what we take care of for you. Your advertising dollars could be so
much more effective than in pay for click sponsored listings in the search
engines. Ask yourself this, when was the last time you clicked on a major
search engines sponsored listings and that should answer your question right
there as to the importance of their advertising. But, you do click into large
directories when those are your choices, and that is where your customers are
going also. My fees are 1 months budget to do the research and then I charge
20% of your budget each month to manage your campaign.
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Your monthly
budget per month would be used for online advertising with industry specific
related directories and websites with high page rank and exposure sites, on
a flat fee not a cost per click basis whenever possible.
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The 20% fee for
our services in managing the monthly campaign and the one months budget fee
is to research the best directories and the ones that fall within your
budget for the best exposure for your business and placing contracts on the
clients behalf and creative
Online marketing
is a highly competitive field, each business dealing with a particular service
or product all want to be on the first page of the search engines. You need to
remember that unlike offline advertising through magazines, newspapers, etc,
where your advertisement will only be visible for the duration of the paid for
listing, with your online placement, your site will remain at the forefront on
a constant basis, no matter who, where or when someone is looking for your
business, you are there.
Search engine
sponsored listings and website advertising: We choose to find directory
sponsored listings using a text ad at the top of a listing on in their
sponsored spaces, instead of the below whenever possible.
PPC or Pay Per
Click This can turn into a very expensive way to attract customers and
you will be paying for it every month, continually. When someone outbids you
on the ppc, your site will show up less and less in the rotation, and you will
have to increase your bid to keep up with them. Also you need to ask yourself
when was the last time you actually clicked on a sponsored listing? Then the
next question is, did you purchase from them? How many of the sponsored
listings did you look at before you purchased? What you are actually doing,
is paying a potential customer or anyone really, to walk into your door, they
can turn around and walk back out just as quickly, but you still paid for it.
PPI or Pay Per
Impression This is a program in which you pay every time your website
loads up on a page, or in many cases, a pop up ad is used. You don't even
have a say in whether or not they chose to even visit your site. Every time
they hit refresh, you are charged. I had one customer who went through
$3,000.00 in 24 hours on Excite. And the pop ups, people hate them, they
download software to stop them, so why would you pay to be part of that
program?
Banner Ads One thought,
when was the last time you clicked on a banner ad?
Pop Up Ads How many times
have you clicked on a pop up, do you have a pop up blocker? Most everyone
does, therefore, why would a potential client click on yours?
Email Marketing Via Opt
In or Direct: Another thought, spam folders catch these or individuals delete
them without even opening them. Do you open these emails yourself?
